In the clarification received by B4U, Zee said that it had `advanced money to financial companies’ for an `intended acquisition’ and not an actual acquisition.
According to B4U officials, Zee sent a clarification on it’s stand to B4U yesterday. B4U CEO Mr. Ravi Gupta said that the Zee reply was cleverly drafted. The reply was worded in a tricky manner and was totally contrary to the previous two Zee statements on the issue.
On some of the statements related to the equity holding pattern of B4U, Gupta said that he completely stands by his statement made on Thursday. He said that only a 7 per cent holding in B4U is controlled by entities other than the promoters of the company.
According to Ravi Gupta, none of the company promoters including Kishore Lulla, L N Mittal and Gokul Binani have sold-off their shares to Zee.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking