Zee English will be starting a new programme ‘Brand Champs’, on advertising, showcasing case studies on the most successful advertising campaigns in India by August end. It will be telecast once a week, with each episode lasting 30 minutes.
The programme will highlight the thinking that went into the campaigns, and relate how they became successful. Sunil Gupta, executive vice-president and general manager, HTA, will anchor the programme. It will be telecast once a week. Each episode will last 30 minutes and feature one case study among the campaigns that have made their respective brands successful.
The programme has been conceived and will be presented by Zee Telefilms, the production aspects will be handled by TV 18.
Zee Telefilms has shortlisted 15-17 brands for case studies. In the initial episodes, campaigns such as Frooti-Everest Integrated, Fevicol-O&M, Raymonds-Enterprise Nexus, Colgate-Rediffusion DY&R, Rasna-Mudra, Britannia-Lowe Lintas, Lakme-Ambience, etc will be showcased.
Zee English has so far been outsourcing international programmes but is now looking at producing and conceiving some in-house content.