Top Story

e4m_logo.png

Home >> International >> Article

Zee English to showcase successful ad campaigns

26-July-2001
Font Size   16
Share
Zee English to showcase successful ad campaigns

Zee English will be starting a new programme ‘Brand Champs’, on advertising, showcasing case studies on the most successful advertising campaigns in India by August end. It will be telecast once a week, with each episode lasting 30 minutes.

The programme will highlight the thinking that went into the campaigns, and relate how they became successful. Sunil Gupta, executive vice-president and general manager, HTA, will anchor the programme. It will be telecast once a week. Each episode will last 30 minutes and feature one case study among the campaigns that have made their respective brands successful.

The programme has been conceived and will be presented by Zee Telefilms, the production aspects will be handled by TV 18.

Zee Telefilms has shortlisted 15-17 brands for case studies. In the initial episodes, campaigns such as Frooti-Everest Integrated, Fevicol-O&M, Raymonds-Enterprise Nexus, Colgate-Rediffusion DY&R, Rasna-Mudra, Britannia-Lowe Lintas, Lakme-Ambience, etc will be showcased.

Zee English has so far been outsourcing international programmes but is now looking at producing and conceiving some in-house content.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...