Top Story


Home >> International >> Article

Zee drops SDCK relaunch plan, goes for reality show

Font Size   16
Zee drops SDCK relaunch plan, goes for reality show

Zee TV will telecast PoW (Prisoner of War), the first-ever reality show on Indian television. The move comes in the wake of the channel's decision to drop the idea of launching a revamped version of Sawaal Dus Crore Ka, which went of the air, due to poor viewer response.

The concept of reality shows where there are no actors but real people trying to do extraordinary things, has caught the imagination of viewers across the US and Europe. Shows like Survivor, Big Brother, The Mole and The Jailbreak have been phenomenally successful in the West. Sony Entertainment Television has also started airing Survivor for the Indian audience and it has raised visible curiosity.

PoW will spearhead a Zee's endeavour to introduce a brand new programming initiative. This initiative encapsulates 17 new programmes to be rolled out in the course of the next couple of months.

PoW, to be directed by Vivek Agnihotri and produced by Zee Network, is a show based on testing the endurance level of an individual as well as their ability to work collectively as a group. Nine contestants will be chosen from across India on the basis on physical and mental strengths and placed together for a stipulated period of time in a camp.

Based on the principles of the armed forces a prisoner of war is duty bound to escape. Similarly, escaping from the camp will be the main objective of the contestants. Zee TV is constructing a set exclusively for P.O.W at Essel World in Mumbai. Spread across 40,000 sq. feet, this will be the largest set for any television show in India. The show will be supported by an interactive Website which will provide streaming content on developments at the show.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign