Anchored by Ruby Bhatia, Zee’s new quiz show called ‘Whirlpool Mera Magic Mera Home’ hit the Indian television screen on December 13, 2000.
As the name suggest the Rs 1,000 crore Whirlpool of India Limited, is the exclusive sponsor for the show. The show is targeted at women in general—working wives. And it will be hosted on every Sunday. The quiz show has been designed by Whirlpool of India, Zee and FCB-Ulka in a joint effort.
The main objective of the new show is to involve Indian housewives in the quiz show. The company plans to promote the show through their cross-channel promotions.
The quiz show has four rounds, which include general round, challenge round, buzzer round and jackpot round. The winner in the jackpot round walks away with the premium range of Whirlpool products, which include refrigerators, microwave ovens, air-conditioners and washing machines.