Top Story


Home >> International >> Article

Zee comes out with yet another gameshow

Font Size   16
Zee comes out with yet another gameshow

Anchored by Ruby Bhatia, Zee’s new quiz show called ‘Whirlpool Mera Magic Mera Home’ hit the Indian television screen on December 13, 2000.

As the name suggest the Rs 1,000 crore Whirlpool of India Limited, is the exclusive sponsor for the show. The show is targeted at women in general—working wives. And it will be hosted on every Sunday. The quiz show has been designed by Whirlpool of India, Zee and FCB-Ulka in a joint effort.

The main objective of the new show is to involve Indian housewives in the quiz show. The company plans to promote the show through their cross-channel promotions.

The quiz show has four rounds, which include general round, challenge round, buzzer round and jackpot round. The winner in the jackpot round walks away with the premium range of Whirlpool products, which include refrigerators, microwave ovens, air-conditioners and washing machines.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video