Zee Telefilms has obtained government permission to uplink seven of its channels directly from the country, enabling it to tap local advertisers and save yearly $2-3 million through direct operational efficiencies.
The mainline channels like Zee TV and Zee Cinema will continue to be uplinked from Singapore. The uplinking permission was given for Zee News, the four Alpha language channels, Zee Music and Zed TV.
The uplinking will be done through the Essel Shyam Teleport located at Noida. Zee could not qualify to obtain uplinking permission because of a restrictive clause, which does not allow companies with foreign equity participation beyond 49 per cent to uplink directly from the country.
The seven channels will start uplinking from the Noida facility within the next few weeks. Besides reaching out to untapped streams of local advertising, the uplinking from the country will help Zee News and the Alpha channels to beam news in real time. The preparation for an increase in news bulletins on the Alpha channels has already started. While Alpha Marathi and Gujarati will telecast six news bulletins in January, Alpha Bangla will make it in February.