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Zee breaks STAR Plus monopoly

11-May-2001
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Zee breaks STAR Plus monopoly

In a reversal of fortunes, Zee TV broke into the monopoly of STAR Plus for the week ended April 28, edging out Sony Entertainment Television (SET). According to AC Nielsen, Zee aired 11 of the top-50 programmes during this week against only 10 by SET; also, its soap opera Koshish Ek Aasha, was slotted at the prestigious 10th position, thus breaking STAR Plus' virtual monopoly over the top-10 weekly programmes,

As per the agency's latest survey, STAR Plus continued its onslaught unabated having on air nine of the top-10 programmes in the week under review; 29 of the top-50 programmes were aired on this channel, thus making it the most-watched satellite channel throughout the country.

However STAR's cash cow Kaun Banega Crorepati continued to languish at the ninth slot with only 5.7 per cent TVR, giving credence to the belief that gameshows and their popularity has begun to wane.

The reigning star of Indian television, Kyunki Saas Bhi Kabhi Bahu Thi continued to be the topmost programme with highest rating of 13.2, more than double that of past favourite KBC and significantly higher than the next favourite Kahaani Ghar Ghar Ki.

Setting yet another trend, the two new debutantes on STAR Plus also opened their accounts on this list: Ji Mantri Ji, the Hindi adaptation of Yes Minister, managed 2.9 per cent TVR on its very first day and was comfortably ensconced at the 29th position; also Kahin Kissi Roz managed to touch 2.2 per cent TVR and sneaked into the 50th slot.

STAR's cash cow KBC made its appearance with 5.7 per cent TVR, and was sighted only at two other slots in the list; Sony's Jeeto Chappar Phaad Ke suffered a worse fate with less than half the TVR of 2.2 and was slotted at the 48th position.

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