Top Story

e4m_logo.png

Home >> International >> Article

Zee appoints Rediffusion for P.O.W

08-March-2001
Font Size   16
Share
Zee appoints Rediffusion for P.O.W

POW is expected to be Zee's comeback vehicle since the channel slipped to the third position in the ratings, behind Star and Sony. Zee's answer to KBC -- Sawaal Dus Crore Ka -- was taken off the air.

POW is inspired by the success of reality TV shows such as Survivor, Big Brother and Jailbreak in the US and Europe. Reality shows have been commanding large loyal audiences week after week and top bucks from airtime buyers. POW is going to be supported by Zee TV by a high decibel media campaign to generate interest.

The POW campaign has already been started and is expected to reach its peaks in the days to come as Zee TV mounts a concerted effort to win back audiences. Rediffusion DY&R with its KBC expertise will prove to be an invaluable ally in the battle for TV ratings.

Following the proposed reality show, Zee scrip rose to Rs 132.60 a share on Wednesday from Monday's close of Rs 114.55.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’