The 13-channel package of Zee TV will cost Rs 30 per subscriber. The network channels except Urdu Television Network (UTN) will go pay with effect from June 1. Zee Network is targeting Rs 125 crore from subscription revenue in the current financial year. The aim is to reach out to a minimum of 3.3 million homes.
The four-channel bouquet of Zee TV, Zee Cinema, Zee News and Zee MGM will cost between Rs 22-25. There will be no other channel package pricing. The focus will be to sell the entire pay bouquet to cable operators rather than have standalone channel deals.
Zee Network has decided not to revise the rates of its current pack of pay channels, Zee Cinema, Zee MGM, Zee English and Nickelodeon. The price of the Alpha group of regional channels will also go unchanged.
Zee Music will be encrypted but will operate more as an add-on to the bouquet. Unlike Channel V, it will not charge an annual licensee fee from cable operators. The stand-alone price of Zee News will be Rs 5.
Zee Network’s south language channels like Zee Bharati and Kaveri will also go pay. UTN will continue to be on the analogue system and free-to-air for at least three more months.
Zee claims that its pay bouquet will be stronger than star TV’s. While Star TV has seven channels, Zee Network’s bouquet will include 13 channels. But several media analysts are not convinced that Star will have a weaker bouquet.