Zee Telefilms’ much-touted reality show— Prisoner of War (P.O.W.) —is slated to go on air in October this year. The company will commence shooting for the show sometime towards the end of August or early September. The show is largely being shot outdoors and the delay has been attributed to the onset of monsoon in Mumbai.
Zee had announced about the show with much fanfare in March this year. This was accompanied by a huge advertising campaign that was executed by Rediffusion-DY&R.
P.O.W. is being viewed as an attempt by Zee to regain some of the viewership that it has lost to Star Plus. The channel has been steadily losing ground ever since the Amitabh Bachchan hosted mega show Kaun Banega Crorepati has met with resounding success.
P.O.W. is said to test the ingenuity and endurance of the contestants whose aim will be to escape from a prison camp. The show will involve nine contestants, who will be selected from across India, and placed together in a ‘prisoner of war’ camp.
The genre of reality shows was pioneered by CBS Networks’ ‘Survivor’. Reality shows have proved immensely popular in the West.
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