Zee Telefilms’ much-touted reality
show— Prisoner of War (P.O.W.) —is slated to go on air
in October this year. The company will commence
shooting for the show sometime towards the end of
August or early September. The show is largely being
shot outdoors and the delay has been attributed to the
onset of monsoon in Mumbai.
Zee had announced about the show
with much fanfare in March this year. This was
accompanied by a huge advertising campaign that was
executed by Rediffusion-DY&R.
P.O.W. is being viewed as an
attempt by Zee to regain some of the viewership that
it has lost to Star Plus. The channel has been
steadily losing ground ever since the Amitabh Bachchan
hosted mega show Kaun Banega Crorepati has met with
P.O.W. is said to test the
ingenuity and endurance of the contestants whose aim
will be to escape from a prison camp. The show will
involve nine contestants, who will be selected from
across India, and placed together in a ‘prisoner of
The genre of reality shows was
pioneered by CBS Networks’ ‘Survivor’. Reality shows
have proved immensely popular in the West.