Top Story


Home >> International >> Article

Zee’s reality show P.O.W. to go on air in October

Font Size   16
Zee’s reality show P.O.W. to go on air in October

Zee Telefilms’ much-touted reality show— Prisoner of War (P.O.W.) —is slated to go on air in October this year. The company will commence shooting for the show sometime towards the end of August or early September. The show is largely being shot outdoors and the delay has been attributed to the onset of monsoon in Mumbai.

Zee had announced about the show with much fanfare in March this year. This was accompanied by a huge advertising campaign that was executed by Rediffusion-DY&R.

P.O.W. is being viewed as an attempt by Zee to regain some of the viewership that it has lost to Star Plus. The channel has been steadily losing ground ever since the Amitabh Bachchan hosted mega show Kaun Banega Crorepati has met with resounding success.

P.O.W. is said to test the ingenuity and endurance of the contestants whose aim will be to escape from a prison camp. The show will involve nine contestants, who will be selected from across India, and placed together in a ‘prisoner of war’ camp.

The genre of reality shows was pioneered by CBS Networks’ ‘Survivor’. Reality shows have proved immensely popular in the West.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions