Top Story

e4m_logo.png

Home >> International >> Article

Yet another crorepati from KBC

28-April-2001
Font Size   16
Share
Yet another crorepati from KBC

Young couple Vijay and Arundatti Raul from the industrial town of Rourkela are the second winners of a crore on KBC. They were introduced by the Big-B himself at a Star press conference at ‘The Leela’ in Mumbai. The KBC round with the Rauls in the hot seat will air on May 7.

The Rauls are the first crorepatis in KBC’s new format of getting husband-wife teams to play the gameshow. While Vijay Raul is an engineer in his 30s in SAIL, his wife Arundatti is a housewife. General knowledge is a passion with both of them. This reportedly led Vijay Raul to take a shot at KBC.

The couple were avid watchers of ‘Mastermind’ on BBC and his dream was to appear on it. This had helped them prepare for KBC for which they worked hard. After paying tax on the prize money, the Rauls expect to invest the rest of the crore for the future of their two-year old son, Vijay Raul.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...