Top Story


Home >> International >> Article

WPP to raise its stake in Equus to 45%

Font Size   16
WPP to raise its stake in Equus to 45%

WPP Group plc plans to raise its stake in Suhel Seth-promoted Equus Advertising Company Limited from 30 per cent to 45 per cent.

The move is expected to consolidate WPP’s grip over the Indian advertising industry. The firm already has, directly or indirectly, financial interests in Ogilvy & Mather (O&M), Contract, Everest and Rediffusion-DY&R, Quadra Advisory, IMRB and IPAN.

Equus has an annual billing of over Rs 60 crore. In the existing paid up equity capital of Equus, WPP has a 30 per cent stake. Seth and his brother, Swapan, hold the remaining 70 per cent.

Source: Business Standard


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign