rmg david, a new agency entered the Rs 8,000- crore Indian advertising industry. Positioned as — the smallest worldwide agency — rmg david is the latest addition to WPP Group Plc, a leading communications services company, with a turnover of $12 billion in 2000.
The WPP Group has a 74 per cent stake in the new agency. Employees own the balance 26 per cent. Owned by WPP, the agency is managed by Ogilvy & Mather Group.
At present, WPP’s major brands in India include advertising majors like Hindustan Thompson Associates (HTA), Rediffusion DY&R, Ogilvy & Mather India and Equus Advertising.
Globally, WPP’s major brands include advertising agencies such as JWT, Ogilvy & Mather Worldwide, Young & Rubicam and Red Cell, global media companies MindShare and the Media Edge and market research companies like Millward Brown, Research International and Kantar Media Research, among others.
Following the recent merger with Young & Rubicam Inc, the Group’s billings were $56 billion (according to Ad Age) with revenues of $6.6 billion in 2000. Collectively, WPP employs more than 65,000 people in 1,300 offices in 102 countries.
rmg david is a tightly-knit group of senior advertising professionals working hands-on-brands to provide incisive strategic insights and breakthrough creative solutions to its clients.
At present, the agency has branches in Mumbai, Delhi and Chennai. And with the growing list of clients, the agency has plans to set up a branch in Bangalore very soon. Within a short span of time, the agency has bagged a host of accounts which include, Lawman Jeans, Channel 9, Benetton, Oyzterbay Jewellery, Royal Enfield, Dabur CGU Life Insurance, India Bulls, etc.
The USP of the agency is that “it offers big agency thinking in a concentrate form and the creative intensity of a small agency.”