WorldSpace Corporation plans to launch their multi-media services in India by the first week of November. WorldSpace has tied up with about 50 content providers for providing contend for the multi-media service in India.
According to the company sources the service is launched after extensive market research and family oriented themes would dominated the content. The theme will be varied ranging from education, health, entertainment, news information, sports, cookery, lifestyle etc.
Content providers for the new service include Hollywood Online, Economist, National Geographic, Encyclopaedia Brittanica, A&M etc.
According to the company there are two methods to access the multimedia service---either by using a WorldSpace receiver and a WorldSpace PC adapter, which plugs directly into a personal computer downloading the direct media onto its hard drive, or through a miniaturised WorldSpace receiver on a PC card that can be directly installed on a PC.
On the revenue model, the company sources said that they were looking at royalty on chipsets, advertisement, entering into e-commerce activities, subscription fees from niche users etc.
At present, WorldSpace is also working on the closed user group concept catering to a niche class by offering the best of educational material for doctors, engineers and other professionals for a subscription fee.