WorldSpace plans to add 10 more channels aimed at India. Currently the company beams seven channels towards the Indian market. By March 2002, the company plans to increase number of channels to around 35.
WorldSpace, which beams 25 round-the-clock radio channels directly by satellite to compatible radio receivers across the world, said that it plans to add 10 more channels aimed at India. The other channels, which cover everything from contemporary music to news channels like CNN, are mainly targeted towards the rest of Asia and Africa.
WorldSpace, which currently has three satellites, eventually plans to cover about 5.2 billion people worldwide. The firm, which licences receiver technology, also runs 10 of its own channels and arranges the rest from partners.
The company was founded in 1990 but started beaming a commercial service in 1999 for Africa.
According to the company developing world alone had 1.5 crore radio receivers being replaced or bought anew every year and usually covered only two channels. WorldSpace would offer a wide choice as it built up content and spread its business.
Using digital technologies, WorldSpace also has plans to launch downloading of multimedia content like internet sites directly into remotely located personal computers through satellite radio receivers.