Top Story

e4m_logo.png

Home >> International >> Article

WorldSpace plans to add 10 radio channels

07-September-2001
Font Size   16
Share
WorldSpace plans to add 10 radio channels

WorldSpace plans to add 10 more channels aimed at India. Currently the company beams seven channels towards the Indian market. By March 2002, the company plans to increase number of channels to around 35.

WorldSpace, which beams 25 round-the-clock radio channels directly by satellite to compatible radio receivers across the world, said that it plans to add 10 more channels aimed at India. The other channels, which cover everything from contemporary music to news channels like CNN, are mainly targeted towards the rest of Asia and Africa.

WorldSpace, which currently has three satellites, eventually plans to cover about 5.2 billion people worldwide. The firm, which licences receiver technology, also runs 10 of its own channels and arranges the rest from partners.

The company was founded in 1990 but started beaming a commercial service in 1999 for Africa.

According to the company developing world alone had 1.5 crore radio receivers being replaced or bought anew every year and usually covered only two channels. WorldSpace would offer a wide choice as it built up content and spread its business.

Using digital technologies, WorldSpace also has plans to launch downloading of multimedia content like internet sites directly into remotely located personal computers through satellite radio receivers.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO