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WorldSpace brings audio channels for corporates

06-April-2001
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WorldSpace brings audio channels for corporates

Corporate houses can now own private audio channels on WorldSpace, a leading satellite major, through which the corporates can relay their programmes or market intelligence reports to their distributors or customers. WorldSpace has tied up with Catvision, one of the largest cable-based players in the country, to relay audio programmes of the satellite major, to individual homes in the country. Catvision has also been asked to negotiate with other large cable players for tie ups with cable operators.

WorldSpace system carries out digital broadcast of audio and multimedia progammes directly from satellites to compact, portable receivers and to areas where traditional broadcasting media or Internet services are limited or are not available. The system combines satellites and digital transmission technologies.

Catvision through its network of cable operators will be able to relay WorldSpace channels through television cables and listeners can do away with antennas. While those who have receivers need only adapters to plug into WorldSpace broadcast, the cable operator will need a head-end converter worth $400. But it will be loaned by WorldSpace to the cable operators. For starters, this arrangement will be used as a test case in Jamshedpur.

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