Top Story

e4m_logo.png

Home >> International >> Article

WorldSpace brings audio channels for corporates

06-April-2001
Font Size   16
Share
WorldSpace brings audio channels for corporates

Corporate houses can now own private audio channels on WorldSpace, a leading satellite major, through which the corporates can relay their programmes or market intelligence reports to their distributors or customers. WorldSpace has tied up with Catvision, one of the largest cable-based players in the country, to relay audio programmes of the satellite major, to individual homes in the country. Catvision has also been asked to negotiate with other large cable players for tie ups with cable operators.

WorldSpace system carries out digital broadcast of audio and multimedia progammes directly from satellites to compact, portable receivers and to areas where traditional broadcasting media or Internet services are limited or are not available. The system combines satellites and digital transmission technologies.

Catvision through its network of cable operators will be able to relay WorldSpace channels through television cables and listeners can do away with antennas. While those who have receivers need only adapters to plug into WorldSpace broadcast, the cable operator will need a head-end converter worth $400. But it will be loaned by WorldSpace to the cable operators. For starters, this arrangement will be used as a test case in Jamshedpur.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO