Wincable plans to launch an 8-channel bouquet, all digital pay channels from December this year and the project is assisted by Star. The channel major has a 26 per cent stake in Hathaway Cable and this will be the first instance that Star is directly taking interest in a Hathaway project. These 8 channels will showcase new high-value sports, news and movies.
Hathway Cable Internet services will take care of all sales and distribution of the digital-pay channels, Star will provide the content.
The project will cost Rs 100 crore which is being funded through internal sources. The launch of the digital channel plan is a part of the larger interactive services bundling by Hathaway.
The launch of the Hathaway bouquet perhaps blows the whistle for a new race, one that will set-up a parallel viewing choice for consumers, alongside the usual cable channels.
According to Hathaway officials, the delivery of these encrypted pay channels will be via the addressable set-top-box.
The last mile services to the consumer home will be provided by the Hathaway franchisee operators spread across several states in the country. Hathaway cable has currently penetrated 2.5 million cable and satellite homes in the country.
Industry observers are also terming this latest move by Star as means to gauge the market response to the pay-per-view concept which will then help it to usher a DTH platform into the Indian satellite telecasting market.
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