Diksaat Transworld Ltd plans to test launch ‘Win TV’-a 24-hour Tamil channel that promises ‘sweeping laughter among weeping channels...’ on January 13 and will begin commercial telecast from January 27. It will be the first Tamil channel to go pay from day one.
The channel is currently doing all the programming in-house and plans to outsource content after six months. The channel has around 700 hours of programming, enough to sustain the channel for 13 weeks. From April 14, 2002, the channel plans to premiere a new Tamil film every Sunday.
Started with an initial fund of Rs 18 crore, the TV company expects to break-even in a year’s time. The company is building its own studio with state-of-the-art infrastructure at an investment of Rs 3.5 crores.
The TV channel is planning to charge Rs 10 per household as subscription fee. It is tying-up with 30 distributors across the state and other areas where Tamil channels have viewership. Each of these distributors will bring in 60 cable operators into their network.