While the ministry hopes that the Budget outlay would not be slashed and some of its other demands would be met, the private sector is also keeping its fingers crossed. Mr. Raghav Bahl, Managing Director, TV-18 (a TV programming house), says that media and entertainment should be treated as knowledge and intellectual capital industry. Based on that the heavy customs duty on import of equipment should be slashed by as much as possible'. The idea again is to have media and entertainment on par with IT and Telecom.
Mr Kiran Karnik, MD, Discovery Communications (India), says that there's this big hope that whole of the media sector would be integrated completely with the Information Technology and Telecom sectors in keeping with the Convergence goal. Primarily, the tax and duty benefits going to the IT sector should be applicable to media also.