Visa International has kicked off a new advertising campaign featuring Sachin Tendulkar. The campaign created by RK Swamy BBDO, speaks to consumers at two levels — giving them peace of mind and convenience, and the desire for more life and out of life.
The campaign is based on extensive consumer research that showed consumers relating favourably to a brand that addresses their aspiration without necessarily playing back their own lives.
The commercial is being run on DD during the current India-England cricket series and will also be run on cable and satellite channels such as Star network, ESPN, National Geographic, Zee and regional channels. It will also be supported through in-cinema advertising.