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International Virgin Atlantic Airways unveils new campaign for Upper Class

Virgin Atlantic Airways unveils new campaign for Upper Class

Author | exchange4media News Service | Monday, Mar 26,2007 9:36 AM

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Virgin Atlantic Airways unveils new campaign for Upper Class

Virgin Atlantic Airways has rolled out its exclusive advertising campaign to appeal to the UK-bound traveller for the award-winning flight Upper Class at affordable fares. Created by Ogilvy, Delhi, the campaign targets the airline’s primary markets of Delhi and Mumbai, with a mix of outdoors, newspapers and magazines.

Created around the Virgin Atlantic Airways’ Upper Class cabin and highlighting the exciting features on board, the campaign invites one to experience the seamless and entertaining journey. The campaign is aligned with features available both on board and on ground such as the Upper Class Suite (the largest and widest flat bed in the sky); onboard bar; chauffeur pickup and drop; pre-departure drink; in-flight massage; unlimited and stirring in-flight entertainment; as well as the exotic pampering at the Clubhouse at Heathrow.

Neha Lidder Ganju, Marketing Manager, Virgin Atlantic Airways, India, said, “Our new advertising campaign brings to light the award-winning Upper Class, which is truly a style statement and offers value for money. The campaign is a showcase of strategy and creativity to generate more awareness about Upper Class and drive in excitement for the Virgin Atlantic experience.”

Virgin Atlantic Airways is Britain’s second largest long haul airline and currently operates 14 flights every week between India and the UK, with daily services to London from Delhi and Mumbai.

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