Top Story

e4m_logo.png

Home >> International >> Article

Virgin Atlantic Airways unveils new campaign for Upper Class

26-March-2007
Font Size   16
Share
Virgin Atlantic Airways unveils new campaign for Upper Class

Virgin Atlantic Airways has rolled out its exclusive advertising campaign to appeal to the UK-bound traveller for the award-winning flight Upper Class at affordable fares. Created by Ogilvy, Delhi, the campaign targets the airline’s primary markets of Delhi and Mumbai, with a mix of outdoors, newspapers and magazines.

Created around the Virgin Atlantic Airways’ Upper Class cabin and highlighting the exciting features on board, the campaign invites one to experience the seamless and entertaining journey. The campaign is aligned with features available both on board and on ground such as the Upper Class Suite (the largest and widest flat bed in the sky); onboard bar; chauffeur pickup and drop; pre-departure drink; in-flight massage; unlimited and stirring in-flight entertainment; as well as the exotic pampering at the Clubhouse at Heathrow.

Neha Lidder Ganju, Marketing Manager, Virgin Atlantic Airways, India, said, “Our new advertising campaign brings to light the award-winning Upper Class, which is truly a style statement and offers value for money. The campaign is a showcase of strategy and creativity to generate more awareness about Upper Class and drive in excitement for the Virgin Atlantic experience.”

Virgin Atlantic Airways is Britain’s second largest long haul airline and currently operates 14 flights every week between India and the UK, with daily services to London from Delhi and Mumbai.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi