The marketing mandate for Sun TV's game show Koteeswaran is all set to change hands from New Age Entertainment to UTV. As per the new agreement, UTV will handle the marketing for the game show from 31 March 2000. Koteeswaran is currently aired on Saturday and Sunday in the 9 pm to 10 pm slot.
Industry sources have pointed out that Sun TV expected higher ratings from Koteeswaran. Other plans for Sun TV include a game show in Telugu on Gemini TV.