UTV is expanding its global operations with a focus on content creation for international channels primarily in the non-fiction segment.
The Pan-Asian media company has already made a dent in the fiction programming segment of its television business with several hit serials, soaps and children's programme like 'Shakalaka Boom'.
UTV has created two new divisions within their television business: fiction TV and non-fiction TV. They already have a few non-fiction programmes produced by them for CNN namely, CNN-Style South Asia and CNN India Dotcom, current affairs show 'Hard Talk' on BBC, an entire band on Star Plus entitled Fox Kids, a countdown show on Set Max, etc.
The channel is planning to target North America, Europe and Canada. UTV expects 40 per cent of its revenues in television in the next two to three years time to come from international work, and non-fiction will be an important part of the product mix. According to UTV's strategy, it is setting up a distinguished panel of key non-television personalities with global appeal for their refreshing.
Other projects in the non-fiction category include a Travel Cuisine show for a North American channel, with an approximate budget of US$1.5 million. UTV will also co-own the rights of these and build an international library.