UTV and Radaan Pictures will jointly produce the Hindi version of the popular Tamil soap Chitti. This daily Hindi soap titled Chotti Maa will be telecast on Zee TV starting June this year.
The decision to remake Chitti comes from the fact that it is one of the most popular programmes on satellite television today. Chitti has consistently recorded ratings of over 25 across cable and satellite homes in Tamil Nadu. In fact, Chitti is currently being marketed by UTV.
Other plans for UTV at this stage include producing programmes for new audiences. “The programmes will be across two kinds of audiences - the teenagers and the kids” It is expected that UTV will be ready with programmes in this genre by the end of the year.
UTV’s revenues from television content is expected to touch Rs 45 crore this year. The revenue for last year was approximately Rs 30 crore.