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UTV making efforts to make an impact in the prime-time slots

21-May-2001
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UTV making efforts to make an impact in the prime-time slots

UTV will get into the Zee prime-time slot with Choti Maa, a remake of the popular serial Chitti on Sun TV. It will be jointly produced with Radaan Pictures.

Shakalaka Boom Boom, the children’s show produced by UTV on Doordarshan, is aimed at the 4-14-year-old bracket. It is the remake of the Tamil show on Vijay TV. DD’s other big property on kids’ programming is Shaktiman.

Unlike the highly successful Balaji Telefilms which focuses on entertainment, UTV also produces non-entertainment shows. It is the local partner for BBC and CNN. While Hard Talk and Face to Face are on BBC, Style South Asia and CNN India dotcom is for CNN channel.

UTV currently produces 19 hours of television software a week. The company earned Rs 40 crore from television programming last year.

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