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International Urmila Gupta to help FTV go desi

Urmila Gupta to help FTV go desi

Author | NULL | Monday, Jan 01,1900 7:56 PM

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Urmila Gupta to help FTV go desi

The lady who headed Star's Direct-to-Home (DTH) project, Ms Urmila Gupta, is keen to Indianise the controversial fashion channel - FTV. Her suggestions to the French channel include providing more India-related programmes and showing less skin. Both the suggestions are meant to suit the taste of the Indian audience and more importantly that of the Information & Broadcasting Minister, Ms Sushma Swaraj.

Ms Gupta, who recently set up a software company called Taal India in partnership with actor and MP Vinod Khanna, had apprised the FTV officials that her company could handle the channel from India. But FTV has not replied to her proposal yet.

At present, FTV has an arrangement with channel B4U for marketing and distribution. Also, there's a specific India slot on the channel. However, following the government's diktat to FTV that contents of the channel should be toned down so that it conforms to Indian sensibilities, the channel officials have been in talks with several Indian companies to meet that end.

Tags: e4m

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