Top Story

e4m_logo.png

Home >> International >> Article

Urmila Gupta to help FTV go desi

21-March-2001
Font Size   16
Share
Urmila Gupta to help FTV go desi

The lady who headed Star's Direct-to-Home (DTH) project, Ms Urmila Gupta, is keen to Indianise the controversial fashion channel - FTV. Her suggestions to the French channel include providing more India-related programmes and showing less skin. Both the suggestions are meant to suit the taste of the Indian audience and more importantly that of the Information & Broadcasting Minister, Ms Sushma Swaraj.

Ms Gupta, who recently set up a software company called Taal India in partnership with actor and MP Vinod Khanna, had apprised the FTV officials that her company could handle the channel from India. But FTV has not replied to her proposal yet.

At present, FTV has an arrangement with channel B4U for marketing and distribution. Also, there's a specific India slot on the channel. However, following the government's diktat to FTV that contents of the channel should be toned down so that it conforms to Indian sensibilities, the channel officials have been in talks with several Indian companies to meet that end.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education