Contrary to news published, Update Advertising & Marketing Private Limited has bagged the assignment of marketing of two channels, etc and etc Punjabi, in Mumbai. Mr. Yogesh Shah, Director and co-promoter, has confirmed this news to exchange4media.
Mr. Hemant Divate, Vice President, Update Advertising & Marketing Private Limited, says that their strategy will be to put etc on prime band throughout India and then in the media plans of corporate clients in Mumbai within first two month. The assignment includes improving the distribution of the channels.
Update Advertising & Marketing claims to offer 'regional cable cinema channel' throughout India & has done campaigns in as many as 600 towns through the country for various clients including Unit Trust of India.