Top Story


Home >> International >> Article

Universal McCann wins Sony's $600 million media account

Font Size   16
Universal McCann wins Sony's $600 million media account

Sony Corporation named Interpublic Group of Cos.' Universal McCann as its media planning and buying agency of record for North America. The review for the consolidated account included Sony Electronics, Sony Pictures Entertainment, Sony Music Entertainment and Sony Canada.

Universal McCann beat out Omnicom Group's PHD. Sony Computer Entertainment's media buying and planning will remain within the Omnicom Group -- TBWA/Chiat/Day, San Francisco, handles media planning as well as interactive and print buying, while OMD, New York, handles broadcast media buying.

The consolidated account will be run from Universal McCann's offices in Los Angeles, New York, Montreal and Toronto.

Universal McCann and sibling ad agency McCann-Erickson, Los Angeles, have handled the Sony Pictures Entertainment media account for 14 years.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.