Top Story


Home >> International >> Article

Uday TV signs up for adapting Bengali serial

Font Size   16
Uday TV signs up for adapting Bengali serial

Uday TV, a member of the Chennai-based Sun TV group will beam a 520-episode serial called Matrubhoomi. This serial is based on Bengali soap, Janmabhumi, currently being beamed on Doordarshan Calcutta and the Bengali satellite channel, DD 7. The serial will go on air from January 15, 2001, with each episode running for 27 minutes between 3-30 and 4 pm, Monday through Friday. Janmabhumi is now one of Calcutta Doordarshan’s milch cows, raking in revenues of around Rs 3.1 lakh per day, five days a week.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business