Top Story

e4m_logo.png

Home >> International >> Article

Two-wheeler majors reshuffle their media agencies, appoints AOR

09-June-2001
Font Size   16
Share
Two-wheeler majors reshuffle their media agencies, appoints AOR

The two wheeler industry saw some major action in the past two days, with two major companies TVS and Kinetic Group appointing Universal McCann and Madison respectively as their AOR. TVS account is worth between Rs 30 and Rs 40 crore whereas Kinetic account is worth approximately Rs 25-30 crore.

Till recently TVS Suzuki’s media buying and planning for its mopeds, motorcycles, scooterettes was handled by McCann, Saatchi & Saatchi and O&M respectively. The company had invited the media buying arms of all three agencies for the AOR pitch in late April. After some close contests between Zenith (Saatchi & Saatchi), Universal McCann and Maximise (O&M), McCann won over others on the basis of better planning.

TVS-Suzuki expects benefits of this media consolidation when they plan to enter the motorcycles market with more 4-stroke models within this year.

The Kinetic groups encompass two main firms: Kinetic Motors, which manufactures scooters and scooterettes. The second company Kinetic Engineering manufactures bikes. Mudra DDB used to handle scooters, Grey Worldwide for motorbikes, and Euro RSCG for mopeds. For Madison this means the buying commission of about 2.5 per cent plus a 1 per cent planning commission and performance incentives.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world