Top Story


Home >> International >> Article

TV Today negotiating with SET to create joint platform

Font Size   16
TV Today negotiating with SET to create joint platform

TV Today Network is negotiating with Sony Entertainment Television to set up a common distribution platform as an option to the existing channel bouquets of Zee and STAR. Also to be included in the proposed platform are channels like MTV and Discovery.

TV Today Network have been talking to SET on creating a common distribution platform. This will involve creation of a third bouquet of channels other than the two available right now from STAR and Zee. The negotiations are still at a preliminary stage.

TV Today Network felt the need for such a tie-up as the concept of direct-to-home may become a reality in India in the near future, and a comprehensive bouquet would then be of help.

In the proposed bouquet, there will be news from Aaj Tak, Music from MTV, entertainment from Sony and Sony Max, business news from CNBC and nature/wildlife from Discovery. This will then hold the potential to become a third option other than the two existing bouquets.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship