TV Today Network Limited, a subsidiary of Living Media which publishes magazines like India Today and Business Today, has appointed Morgan Stanley to evaluate the company.
The company is planning to raise Rs 25 crore by March, 2001 by diluting 10 per cent equity. ICICI already holds 10 per cent stake in TV Today Network. TV Today Network is in talks with 10 financial institutions including—KPMG, DSP Merryll Lynch, ANZ Grindlays, Ernst and Young, as potential investors.
The funds thus raised will be used to upgrade the technology including buying of modern equipment and in expanding its bureaus. Aaj Tak is planning to come out with a public issue by 2003.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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