Top Story


Home >> International >> Article

TV game show rivalry hots up with Chappar Phaad Ke

Font Size   16
TV game show rivalry hots up with Chappar Phaad Ke

Round one, which saw the launch of Zee TV’s Sawaal Dus Crore Ka (SDCK) to counter Star Plus’ Kaun Banega Crorepati (KBC), has so far gone to KBC. Sony, now the No. 2 channel after Star Plus, has been more sensible. Instead of panicking and rushing out with an unsatisfactory copy, it has taken its time to announce Chappar Phad Ke, which will go on air in January. The game show is totally dissimilar to KBC, it has more fun and entertainment. The channel has decided to play on the strength of street-smart Govinda, a complete anthithesis to the classy Amitab Bachchan.


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016