After public transport, it’s the turn of the television channels to go green. To begin with, TV channels in India are planning to beam eco-friendly public service messages created by US-based non-governmental organization Earth Communications Office (ECO). ECO is in talks with channels like Discovery, National Geographic, STAR and Zee for beaming its public service spots.
The newly formed Indian offshoot – ECO India Association in its first board meeting on August 14, will decide the modalities of the campaign.
According to ECO India Association the theme of their first TV campaign will be Ganges. It is expected that these public service announcements will be as hard hitting, entertaining and convincing as the best advertisements for consumer goods.
In India, the board will have Sahara TV president Mahesh Prasad; Reliance Entertainment chairman Amit Khanna; Madison CMD Sam Balsara; film-maker Mahesh Bhatt; Enterprise Nexus MD Rajiv Agarwal; Nine Broadcasting CEO Ravina Raj Kohli; and Indian Broadcasting Foundation executive director Bhuvan Lall.
The organization has also invited Broadcast Worldwide chairman Rathikant Base, Sony Entertainment COO Rajesh Pant, Discovery MD, Deepak Shourie and BBC India resident director Vinod Bakshi to be directors on the board of ECO India.