With the Indian Broadcasting Foundation planning to take the issue of 5 per cent service tax with the I&B and Finance minister, TV channels like Aaj Tak, Zee News, Star News, CNBC India and Sahara TV plans to air shows and promos to highlight the channels’ service tax woes.
The Indian Broadcasting Foundation is planning to meet the ministers next month to convince them of the evils that the service tax of 5 per cent can wreak on the broadcasting sector.
On January 2, a delegation headed by Prasar Bharati CEO Anil Baijal including all major channel representatives will meet I&B minister Sushma Swaraj on this issue, which will be followed by a meeting with finance minister Yashwant Sinha.
According to the analysts, the broadcasting industry will also be clamouring to the government for giving them a status equivalent to the IT industry. To underscore the new age aspect of the broadcasting industry, a panel is being formed by IBF, headed by Sahara TV CEO Mahesh Prasad, which will look into the role of broadcasting in the convergence era.
According to sources, the report will look into the emergence of such hi-tech emerging areas of TV technology, like hi-definition TV, digital terrestrial broadcasting, DTH and broadband. The panel is expected to submit its report by February.