Top Story

e4m_logo.png

Home >> International >> Article

TV channels! pay up or be blacked out

11-January-2001
Font Size   16
Share
TV channels! pay up or be blacked out

A Satellite channel blockade is on and new channels are sore over the blacking out of their channels by the major cable networks. Aaj Tak is latest to be hit after channels like Aastha and Sanskar were blocked some time back. This has become a major bone of contention between the new satellite channels and the cable networks as the channels have been asked to pay a `carriage fee’.

In the past channels like MTV, Sony and Home TV had faced similar carriage fee related hassles. Conservative estimates reveal that the carriage fee could run into several crores in case of a one-time payment.

Interestingly, rival satellite channels like STAR and Zee now own stakes in these cable networks and it is being speculated that the channel war over advertising revenues that has fuelled the latest bout of black-out.

Zee’s Siticable, Hathaway where STAR has 26 per cent equity and Hinduja’s IN have majority of the market share in terms of the C&S households. These multi-system operators have found a lucrative source of revenue via the carriage fees.

TV Today managing director G Krishnan told ET that subsequent to the launch of Aaj Tak certain cable networks had demanded hefty carriage fee. He said the one time payment being sought by Siticable was to the tune of Rs 3-4 crore.

According to industry watchers, none of the existing channels want competition or a me-too channel raiding a chunk from their advertising and viewership pie.

Meanwhile, to un-wind the entry bug, the new channels have also found incubators. Modi Entertainment Network is one such company, which has acted as a facilitator for several new channels, which were being blocked from airing into the C&S homes.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world