Turner International India, an AOL Time Warner Company, has promoted Mr. Soumitra Saha to the newly created post of vice president of advertising sales. Mr. Saha will oversee advertising sales of the Turner bouquet of channels, including Cartoon Network, CNN South Asia and Home Box Office, operations previously handled from Hong Kong.
Mr. Saha had joined Turner as director of research and strategic planning in August last year, working on sales strategies with Turner's in-house teams in Bangalore, Chennai, Mumbai and New Delhi. Mr. Saha will continue to be an integral part of all strategic decisions related to the company's research initiatives.
Prior to joining Turner, Mr. Saha was with Indian Market Research Bureau (IMRB) for five and a half years. He worked as the senior project director of Television Audience Measurement Media Research, a joint venture between ACNielson and IMRB.