International Turner Broadcasting creates separate sales force

Turner Broadcasting creates separate sales force

Author | NULL | Monday, Jan 01,1900 9:56 AM

Turner Broadcasting creates separate sales force

Turner Broadcasting System Asia Pacific (TBS) has created separate sales forces for its entertainment and news divisions to cater to their expanding needs. The move is in line with TBS’s global strategy to build on the strength of its international brands—CNN, Cartoon Network and Turner Classic Movies—across multiple platforms.

As a part of restructuring of its regional advertising sales operations, Ms. Liza Baumgarten takes on new position of sale director, Asia Pacific for Turner Entertainment Networks Asia (TENA). She will continue to build the company’s entertainment platform for advertisers with a focus on India and the Philippines.

Ms. Jennifer Fletcher has been promoted to senior vice president, advertising sales for TENA. She will look after advertising sales for Cartoon Network, TCM, HBO South Asia and the company's new CETV venture in China.

Mr. Monty Ghai takes on the new role of director, Global Client Solutions, Asia Pacific. He will be responsible for working with advertisers to build marketing partnerships, which leverage the corporate capabilities of Turner and other Time Warner properties.

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