Top Story

e4m_logo.png

Home >> International >> Article

Turner Broadcasting creates separate sales force

10-January-2001
Font Size   16
Share
Turner Broadcasting creates separate sales force

Turner Broadcasting System Asia Pacific (TBS) has created separate sales forces for its entertainment and news divisions to cater to their expanding needs. The move is in line with TBS’s global strategy to build on the strength of its international brands—CNN, Cartoon Network and Turner Classic Movies—across multiple platforms.

As a part of restructuring of its regional advertising sales operations, Ms. Liza Baumgarten takes on new position of sale director, Asia Pacific for Turner Entertainment Networks Asia (TENA). She will continue to build the company’s entertainment platform for advertisers with a focus on India and the Philippines.

Ms. Jennifer Fletcher has been promoted to senior vice president, advertising sales for TENA. She will look after advertising sales for Cartoon Network, TCM, HBO South Asia and the company's new CETV venture in China.

Mr. Monty Ghai takes on the new role of director, Global Client Solutions, Asia Pacific. He will be responsible for working with advertisers to build marketing partnerships, which leverage the corporate capabilities of Turner and other Time Warner properties.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi