Top Story


Home >> International >> Article

Traditional retail business in Asia reaped more benefit from Net: Survey

Font Size   16
Traditional retail business in Asia reaped more benefit from Net: Survey

According to a survey traditional retail businesses in Asia reaped more benefit from Internet sales during the holiday season than their purely online competitors. Nielsen//Netratings said established retail shops, dubbed "clicks and mortar" retailers, and had successfully parlayed their brandnames onto the Internet to boost sales.

Greeting card sites also proved to be a hit during the season. No dollar value was given for the online sales. The first report for Asia-Pacific and Europe shows clicks-and-mortar retailers drove the online holiday shopping trend in both regions.

Asia-Pacific region observed a two-pronged growth pattern. On the one hand, more surfers visited e-shopping sites, while, on the other hand, traditional retailers and local companies began to attract new levels of Web traffic.

In Australia, seven of the top 25 e-shopping sites were established names in the retail business such as Harvey Norman, David Jones and Myer Direct.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...