Top Story

e4m_logo.png

Home >> International >> Article

Traditional retail business in Asia reaped more benefit from Net: Survey

15-February-2001
Font Size   16
Share
Traditional retail business in Asia reaped more benefit from Net: Survey

According to a survey traditional retail businesses in Asia reaped more benefit from Internet sales during the holiday season than their purely online competitors. Nielsen//Netratings said established retail shops, dubbed "clicks and mortar" retailers, and had successfully parlayed their brandnames onto the Internet to boost sales.

Greeting card sites also proved to be a hit during the season. No dollar value was given for the online sales. The first report for Asia-Pacific and Europe shows clicks-and-mortar retailers drove the online holiday shopping trend in both regions.

Asia-Pacific region observed a two-pronged growth pattern. On the one hand, more surfers visited e-shopping sites, while, on the other hand, traditional retailers and local companies began to attract new levels of Web traffic.

In Australia, seven of the top 25 e-shopping sites were established names in the retail business such as Harvey Norman, David Jones and Myer Direct.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

Mindshare won the Agency of the Year awards with 9 gold, 7 silver and 12 bronze metals and a total points tally of 265