According to a survey traditional retail businesses in Asia reaped more benefit from Internet sales during the holiday season than their purely online competitors. Nielsen//Netratings said established retail shops, dubbed "clicks and mortar" retailers, and had successfully parlayed their brandnames onto the Internet to boost sales.
Greeting card sites also proved to be a hit during the season. No dollar value was given for the online sales. The first report for Asia-Pacific and Europe shows clicks-and-mortar retailers drove the online holiday shopping trend in both regions.
Asia-Pacific region observed a two-pronged growth pattern. On the one hand, more surfers visited e-shopping sites, while, on the other hand, traditional retailers and local companies began to attract new levels of Web traffic.
In Australia, seven of the top 25 e-shopping sites were established names in the retail business such as Harvey Norman, David Jones and Myer Direct.