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Top events generate high viewership. FMCGs dominate

05-February-2002
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Top events generate high viewership. FMCGs dominate

Amidst hugely popular 'Saas-Bahu' soaps if there is one genre standing tall, it is Events—be it film awards, beauty/personality contests or celebrity shows. The lure of your favorite stars performing live and winning accolades and awards keeps the audience glued to the screen till the wee hours of the morning.

Recent shows have demonstrated that despite increasing number of these awards, audiences have lapped them up. Our analysis focuses on key events over last few months—Femina Miss India, Zee Cine Awards, Star Screen Awards, Shah Rukh Khan Live, Lata Live, and Eternal Asha.

Zee TV is probably the most significant example of the popularity of these shows. Zee's top rated shows, have been generating TVRs of around 4-5% in the last few months but 'Zee Cine Awards', telecast on 17th January, managed a high TVR of 6.7%. Even the rerun of the show on 19th January got a TVR of 3.9%, more than a lot of the top programmes!

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