Top Story

e4m_logo.png

Home >> International >> Article

ToI slaps Rs 500 crore suit against Indian Express

20-April-2001
Font Size   16
ToI slaps Rs 500 crore suit against Indian Express

Media conglomerate Bennett, Coleman & Co Ltd. has filed a case in the Mumbai High Court against rival newspaper group The Indian Express, and has claimed Rs 500 crore as damages for a recent advertising campaign in the paper which, according to its petition, shows The Times of India (TOI) in a poor light.

Bennett, Coleman & Co Ltd., which publishes TOI, has already obtained a stay against printing and distribution of the controversial advertisement and is now seeking an injunction against the advertising campaign.

The case comes up for hearing on April 23. The controversial campaign, designed by advertising agency Equus, compares the readership and circulation figures of The Indian Express with those of TOI in Pune. The numbers show that despite a higher circulation, TOI lags behind The Indian Express in terms of readership.

The advertisement which the Times Group took exception to says “Figures show, people in Pune don’t buy The Times of India to read it” and the accompanying visual suggests that TOI was being used as a toilet roll.

The three-series campaign compares the two newspapers on the basis of the Audit Bureau of Circulation (ABC) certified figures for July-December 2000, and the National Readership Survey 2000. (NRS).

The Indian Express campaign was in response to an earlier advertisement by TOI, which claimed leadership in circulation.

The controversial advertisement campaign also claims that in the age group of 25 years to 44 years, The Indian Express has a readership of 71,200 compared to The Times of India's 46,100.

The campaign concludes with the help of the NRS figures that The Indian Express has stolen a march over its rival in Pune. The Pune newspaper market has been rapidly growing in the last few years, when both The Indian Express and The Times of India have made special efforts at increasing their presence.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow