With tobacco down and out of the advertising scenario, ad agencies needn’t worry. Foreign insurance majors have a fat budget for advertising. Ad gurus project a whopping Rs 300 crore inflow in media advertising by insurance MNCs in the first year of their operations in India.
Since 10 companies have got licences and will start their operations, ad agencies feel that each company is expected to shell out at an average Rs 30 crore each in its first year of product launch. All major companies -- like Dabur-CGU Life Insurance, Tata-AIG, Royal Sundaram-Sunalliance, Reliance and ICICI Prudential -- are expected to be have big budgets for advertising.
ICICI Prudential had set aside Rs 100 crore for advertising and marketing. Kotak Mahindra is expected to spend Rs 20 crore.