TMG Enter, a 24-hour technology
channel, is planning to launch a three-pronged
initiative to increase the channel penetration and
spread its brand awareness among the target audience.
The first initiative that the channel has planned is a
movie festival, which is meant for 12 cities.
While Mumbai and Hyderabad have
already been covered, the festival is now coming to
Delhi. After Delhi, the TMG Sci-Fi Movie Festival will
move to Calcutta and Bangalore and then to seven more
TMG will screen four prominent
sci-fi classics daily, such as the Star Wars trilogy,
The Matrix, Men in Black, Contact, and The Abyss. The
passes for the films can be won by playing games at
several venues such as Pizza Corner and Hallmark
stores and some Websites.
Among the other initiatives, the
channel plans to start a technology club. Meant for
techies, the channel will send out direct mailers to
its target audience inviting them to join the
Technology club membership will
enable these technology aficionadoes to avail discount
on information technology-related and other products.
The technology club initiative is being launched in
The third marketing initiative
will be the Digital Life Exhibition. To be organised
in three cities around November-December.
At present, TMG is being funded by
venture capitalists. The business model of the company
is advertising-based and not subscription-based. TMG
is a free-to-air channel and plans to stay that way
for a few years to come.