Top Story

e4m_logo.png

Home >> International >> Article

Timex increases ad budget by 30 per cent

01-December-2001
Font Size   16
Share
Timex increases ad budget by 30 per cent

Timex has decided to increase its advertising budget by 30 per cent this year. The advertising expenditure for Timex this year is Rs 11 crore. With its concentration now on the Rs 1,000 to Rs 5,000 bracket, Timex will now be looking to promote the brand through sports and fashion events.

Timex will be focusing on cricket, marathon and triathalon. The company had earlier sponsored the lefties versus righties cricket match last year in India. It is now seeking to organise a similar match internationally. The match between lefties and righties will be held next year in England and will have players from all over the world.

Currently, Timex has tied up with Wisden to develop a cricket-oriented programme to be aired on television. Meanwhile, negotiations are currently on between the two companies for further collaborations for ground activities.

The promotional activities are expected to help Timex beat the current slowdown in the watch industry. In spite of the present conditions, the company claims to have increased its market share to 22 per cent within the past few months.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.