The second FM station, Radio Mirchi, from The Times Group, was soft launched in the early hours of Wednesday morning. The official launch is scheduled for Thursday, December 20.
Entertainment Network India Limited (ENIL), a subsidiary floated by The Times Group for its FM foray, holds the largest number of licences (12) for FM broadcast. It is also the only private FM company to hold licences for all four metros.
According to the industry sources, in Indore, Radio Mirchi has attracted over 60 advertisers.