Top Story

e4m_logo.png

Home >> International >> Article

Times Group soft launch Radio Mirchi in Ahmedabad

13-December-2001
Font Size   16
Times Group soft launch Radio Mirchi in Ahmedabad

The second FM station, Radio Mirchi, from The Times Group, was soft launched in the early hours of Wednesday morning. The official launch is scheduled for Thursday, December 20.

Entertainment Network India Limited (ENIL), a subsidiary floated by The Times Group for its FM foray, holds the largest number of licences (12) for FM broadcast. It is also the only private FM company to hold licences for all four metros.

According to the industry sources, in Indore, Radio Mirchi has attracted over 60 advertisers.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...