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Ties between Aaj Tak and Sony put on hold

19-October-2001
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Ties between Aaj Tak and Sony put on hold

Talks between Sony Entertainment Television and Aaj Tak are stuck, as the news channel has stalled its plans to enter overseas market. While SET was keen on distributing the news channel in India as part of its bouquet, Aaj Tak wants the tie up primarily for the global market.

Aaj Tak has also stalled its plans to launch an English feed. Aaj Tak was also in talk with Sony for sharing the platform in the direct-to-home (DTH) business. However, there has been no development in DTH.

According to the company sources Aaj Tak sees the war in Afghanistan as an opportunity to increase viewership and plans to stay free-to-air channel to augment its reach.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.