Top Story


Home >> International >> Article

ThompsonConnect bags Rs 14 crore worth new accounts

Font Size   16
ThompsonConnect bags Rs 14 crore worth new accounts

ThompsonConnect, the direct marketing arm of Hindustan Thompson Associates (HTA), has recently bagged a host of accounts worth Rs 14 crores, which includes, Wipro Ltd., Sangam Direct (HLL’s new retailing venture) and HLL’s ‘Surf Laundry Services’ and BPL Mobile Communications, among others.

For its new client BPL Mobile Communications, ThompsonConnect will be handling direct marketing as well as event management services.

For an effective marketing strategy, Indian marketers and advertisers are increasingly focusing on ‘non-traditional advertising media’ such as direct marketing and event management routes. Realising the significance of the below-the-line-activities, leading advertising agencies have floated independent direct marketing outfits in the last two years.

The major players in this segment include, Grey Direct, McCann Relationship Marketing, Draft Worldwide (Maa Bozell) and Lowe Personal, among others. At present ThompsonConnect handles the direct marketing accounts of Glaxo, United Distillers, Air India and Spice Telecom (in select cities).

ZestConnect, the event management branch of ThompsonConnect will be handling the mega event — Lakme India Fashion Week — from August 6 this year.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems