Top Story


Home >> International >> Article

The Secret of Star: Localise to globalise

Font Size   16
The Secret of Star: Localise to globalise

Citing the examples of the gameshow on Star TV ‘Kaun Banega Crorepati’ based on ‘Who Wants to Be a Millionaire’ and the Indian adaptation of the popular serial ‘Yes Minister’, Mr. Peter Mukherjea said that only through localisation of global content can a media company aspire to reach out to a larger audience. He further said that language is a formidable force in the drive towards globalisation. According to Mr Mukherjea, there are four primary languages in the world, namely English, Spanish, Mandarin and Hindi. In the case of India, he said, the Indian media companies would derive a lot of mileage if Hindi was exploited in the right manner.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.