The Newspaper Today (TNT), the online daily e newspaper from the India Today group, which was the winner of Digit 2001 awards has gone pay. TNT is priced at Rs. 299 for six months, Rs. 499 for 12 months and Rs. 899 for 24 months. The move is aimed at giving more value to subscribers and generate additional revenue for the group.
The Newspaper Today (TNT) was launched on 1st Januray 2001 and has gone pay after 11 months of being a free digital daily e newspaper. TNT promises 1440 editions every day. TNT promises news as it happens so that its subscribers can benefit from the dynamic nature of the world around them.
For the existing subscribers, TNT is offering a 15% discount. TNT, is backed by the strong content team of India Today group and 618 experienced journalists. TNT subscribers can also get the latest news on mobile phones and other WAP enabled devices.
As a value added feature, subscribers can now create a personlaised TNT edition. The first subscriber to TNT is Mr. Anil Ambani of Reliance Industries.
To lure subscribers TNT is throwing in various goodies including Slimline Diaries, India Today Orgnisers, a Cosmopolitan cover girls card desk.
In India ,TNT is the first daily e-newspaper to go pay and second internationally after Wall street journal online (WSJ.com). WSJ.com has three editions, US view, Asia or Europe whereas in TNT subscribers can have sections catering to India, states, south Asia etc. WSJ.com is available to subscribers at 59 USD and 29 USD for subscribers of print edition of WSJ or Barron’s. Both in TNT and WSJ.com, the home page can be accessed free by anyone. It would be interesting to see what subscriber numbers and advertising options can TNT throw up in the near future.watch this space for more.