The Public Relation industry in India reached a major milestone today with the launch of Public Relations Consultants Association of India (PRCAI), an umbrella body representing all the professional consultancies in India. The PRCAI, mooted by a group of seven leading public relations firms, is a pioneering body that will represent the over RS. 1 billion industry, which employs about 8,000 professionals today.
“PRCAI has been established to develop Standards, Ethics, Expertise and knowledge in the public relations industry in India. In each of these areas, the primary objective would be to benchmark the PR industry in India with international practices, “ said Prema Sagar, Founding President of PRCAI.
The Association will also endeavour to impart focused learning and development programmes so as to upgrade skill sets and improve the service standards of existing talent pool.
PRCAI will provide a range of membership service like Consultancy Management Standards, International Information and Knowledge sharing, Seminars and Conferences, Education and Training, Research and Surveys, etc. Modeled on international benchmarks of the successful PRCA, UK, the PRCAI will also deal with the varied sensitivities and perceptions that encircle the PR industry today.
The PRCAI is affiliated to the International Communications Consultancies Organisation (ICCO) and has amongst its founding members 20:20 Media, Corporate Voice Shandwick, Genesis PR, Good Relations, Hanmer & Partners, Ogilvy PR and Text 100 India.
The PRCAI appointed former CII Director International, Rama Naidu, as its first Secretary General. The Association will provide a formal, professional mechanism to improve profitability in the PR while following a Code of Practice.