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The Big C: New or old media, content is king

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The Big C: New or old media, content is king

New media or the old media, content will remain king. This was the unanimous line taken by media experts at “Convergence: The Emerging Reality”, an international conference organised by the Federation of India Chambers of Commerce and Industry (Ficco) and J M Morgan Stanley. Speaking on the occasion, Manu Sawhney, managing director of ESPN Softwae India, said content will certainly dominate, but the customer will decide how he wants its. Endorsing Sawhney’s views, Ansuman Misra, country head of Turner International India, said consumers should have the freedom to personalise programmes according to their own tastes and liking. Ronnie Screwaval, UTV managing director, said commerce through television and other forms of video would cross e-commerce by 2004-06, and it is expected to grow even further once television starts speaking and listening to its viewers.


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